Press Release

REED MIDEM AND MEF ANNOUNCE PARTNERSHIP AT MIPCOM 2009

JAVIER PEREZ DOLSET, CEO, ZED GROUP, TO KEYNOTE MULTIPLATFORM ENTERTAINMENT CONFERENCE

Paris, 22 September 2009 – MIPCOM and the Mobile Entertainment Forum (MEF) today announce their partnership at MIPCOM 2009.

MEF, the global trade association for the mobile media industry, will bring its expertise to MIPCOM with a line up of events on October 8th, including a keynote address by Javier Perez Dolset, Founder, President and CEO of ZED Group, a panel focusing on mobile applications and a breakfast workshop during which new revenue opportunities will be discussed. These events come as part of the MIPCOM 2009 connected entertainment conference programme dedicated to mobility of content and the impact of multi-screen content distribution in the home.

During his keynote, industry leader and MEF member Javier Perez Dolset will share his vision of the future of the multi-platform digital content business while discussing Zed's experience as a premier mobile content retailer and highlighting new industry opportunities for content owners. Perez Dolset founded Zed Group 13 years ago, establishing it as a world leading mobile content company present in 60 countries with over 2,000 employees. He also founded Pyro Studios and Ilion Animation Studios making Zed Group a multiplatform digital entertainment giant.

During the breakfast workshop hosted by MEF, panelists from the BBC, O2, Vodafone, mBlox, MEF and Accenture will outline the opportunities offered by `Smart Pipe Enabling Services' for future mobile content marketing and distribution. Rimma Perelmuter, MEF Executive Director, commented: "MIPCOM is an ideal partner for revealing the industry's increasing focus on convergent media. We share a common view on the opportunities presented by the mobile platform and are delighted to collaborate with MIPCOM."

Announcing the partnership, acting Television Division Director at Reed MIDEM, Laurine Garaude, said: "MEF is the leading global trade association for companies within the mobile entertainment value chain. Their expertise and insight will be invaluable to our delegates seeing as one of the main themes at MIPCOM 2009 focuses on rethinking the business. We are thrilled to welcome Javier Perez Dolset who plays a significant role in our Connected Entertainment programme."

Headline speakers participating in sessions focusing on the explosion of mobile applications later the same day include: Tyler Lessard, VP, BlackBerry Global Alliances, Research in Motion, Nicholas Wheeler, Managing Director, ITN ON, ITN Ltd, David McDonald, Managing Director, Saffron Digital, Ian Henderson, VP, EMEA Digital Business Development, Sony Music, James Cook, Publisher & Editor, MobiAd News, Daniel Graf, Founder & CEO, Kyte, Sander Munsterman, Managing Director & co-founder, XS2TheWorld, Andrea Portante Ufficio, Head of New Media, RAI, Jon Williams, Chief Creative Officer, Grey London and Neil Wirasinha, Director International Advertising/Media, Universal Pictures International.

Notes to editors:

About REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com

About Mobile Entertainment Forum (MEF)

The Mobile Entertainment Forum was formed in 2000 to represent companies throughout the entire mobile entertainment value chain. It is the global trade association for the mobile media industry and takes a proactive role in thought leadership, best practise initiatives, regulatory policy and the sharing of knowledge to deliver competitive advantage to its diverse membership.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Singapore and the EMEA branch, MEF's network of members represents a veritable `Who's Who' of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit:
www.m-e-f.org